The social platform Zora has expanded its capabilities by introducing a new innovative product — the “attention market” on the Solana network.
This is reported by Finway
New Tools for Monetizing Trends
The new service from Zora allows traders and users not only to create and monetize content but also to open positions on popular social topics, memes, and internet trends. The platform enables users to choose positions — both long and short — on the virality of certain ideas or events in social media. Each user can create their own market for any topic or join existing ones, open new trading pairs, and track the dynamics of popularity.
To create a separate market, a fee of 1 SOL is required. The service provides the ability to quickly track PNL (profits and losses) in real-time, as well as to close positions at any moment. Additionally, links can be added to the market, which helps to increase potential attention and liquidity — the more trading pairs created around a specific topic, the higher the interest in it.
Popular Topics and Platform Dynamics
At the time of the service’s launch, the most popular topics among users included attentionmarkets, longevity, dogs, clavicular, and openclaw. In just the previous day, these trends surged by hundreds of percent, indicating significant interest in the new model of audience interaction.
According to the platform, the creation of new trading pairs and user activity directly influence the level of liquidity and attention to a specific topic.
“The social platform Zora for creating and monetizing publications has launched a new product — the ‘attention market’ in the Solana ecosystem.”
It is worth noting that another crypto project — Noise — previously developed the concept of the “attention market” and raised over $7.1 million in a seed round with participation from Paradigm, Figment Capital, Anagram, GSR, JPEG Trading, and KaitoAI.