The Spanish coffee chain Vanadi Coffee has announced a large-scale investment strategy aimed at creating a reserve in Bitcoin worth up to €1 billion (approximately $1.2 billion at current exchange rates).
This is reported by Finway
- The company has already become a pioneer in the Spanish market, forming its own crypto reserve of 54 BTC (about $5.8 million).
- Shareholders supported the plan to invest significant funds in Bitcoin, resulting in a threefold increase in the value of Vanadi’s shares.
Bitcoin Treasury Strategy and Financial Results
The decision to invest in the first cryptocurrency was made during the general shareholders’ meeting on June 29, 2025. From now on, Vanadi Coffee has become the first company in Spain to designate Bitcoin as a primary reserve asset. At the time the strategy was approved, the company’s portfolio already included 54 BTC, including a recent purchase of 20 BTC in June.
This move has generated significant interest among investors and the cryptocurrency community, contributing to a rise in Vanadi’s shares on the BME Growth exchange of more than 178% since the beginning of June, despite negative financial dynamics for 2024.
As of June 2025, the value of Vanadi’s securities is $0.926, and the company’s market capitalization is $15.8 million. In 2024, the company incurred losses of €3.3 million, which is 15.8% higher than the previous year’s figure. At the same time, the management of Vanadi Coffee stated that the new strategy is aimed at transforming the business model in the spirit of MicroStrategy and Metaplanet, which are known for their significant investments in Bitcoin.
Funding, Partnerships, and Development Prospects
In May 2025, Vanadi Coffee announced the receipt of two financial proposals totaling up to €50 million. One came from a local IT consulting company, while the other was from the British family office Alpha Blue Ocean, which actively invests in 15 countries worldwide for amounts exceeding €1.5 billion. Part of the raised funds will be directed towards acquiring digital assets, including Bitcoin.
To effectively implement the strategy, the company has entered into a strategic agreement with the cryptocurrency exchange Bit2Me. The partnership includes providing liquidity, custody services, and consulting on Bitcoin transactions. This collaboration aims to strengthen the infrastructure of the new business direction and minimize risks associated with market volatility and asset security.
“The shift to a Bitcoin treasury strategy reflects the desire to rethink the business model in the spirit of MicroStrategy and Metaplanet, known for their large investments in the first cryptocurrency.”
Experts note that the scale of Vanadi’s investments currently falls short of the ambitions of major players like Bakkt; however, for the Spanish market, this is a significant and unprecedented step.