Recently, Ukrainians have significantly increased their purchases of euros, which is linked to the rapid rise in the exchange rate of this currency at exchange offices. Unlike the dollar, which has lost popularity, the euro has become the main focus of attention for the population.
This is reported by Finway
Demand for Euros Significantly Exceeds Demand for Dollars
According to financial analyst Andriy Shevchishin, in June 2025, Ukrainian citizens purchased 276 million dollars more in euros than they sold, surpassing the May figure, when net purchases amounted to 220 million dollars. The main factor for this increase, the expert notes, is the rise in the euro’s exchange rate at currency exchange points.
“In June, Ukrainians bought 276 million dollars more in euros than they sold (in May it was 220 million dollars). The main driver of demand is simply the rising value of the euro at exchange offices.”
At the same time, according to the expert, the dollar is not in as much demand as before. The balance of cash transactions with dollars in June amounted to only 43.6 million dollars, which is nearly 20 times less than at the end of 2024 and in January 2025. The analyst explains this difference by noting that the population is reacting to the National Bank of Ukraine’s efforts to stabilize the dollar’s exchange rate while simultaneously purchasing euros and even converting part of their dollar savings into euros.
The Euro Exchange Rate Against the Hryvnia Reaches Record Levels
Andriy Shevchishin notes that over the past week, the euro exchange rate against the hryvnia has jumped from 43 to nearly 50 hryvnias. This trend raises questions about the future prospects of the European currency in the Ukrainian market.
The expert also emphasized that the future direction of the euro will depend on the outcomes of trade negotiations between the USA and Europe, as well as the tariff policy of the Trump administration. For Europe’s export-oriented economy, further strengthening of the euro could pose a serious challenge.