Ukrainian citizens are increasingly investing in housing in Bulgaria, allowing Ukraine to enter the top ten countries with the highest activity in the Bulgarian real estate market in 2024-2025. Among the main areas chosen for purchasing property are the Black Sea coast — popular resorts such as Varna, Burgas, and Nessebar, as well as mountain locations like Bansko and Pamporovo, which attract winter tourism enthusiasts.
This is reported by Finway
TOP-10 Countries Whose Citizens are Buying Real Estate in Bulgaria
- United Kingdom
- Germany
- Greece
- Israel
- Romania
- Turkey
- Italy
- Russia
- Ukraine
- Poland
Reasons for the Increase in Demand and Price Dynamics
According to the Bulgarian Real Estate Association, the interest of Ukrainians in the local housing market is driven by two main factors: the need for relocation due to the war and the opportunity to invest profitably in resort real estate for subsequent rental.
The interest of Ukrainians in Bulgarian real estate is explained by two reasons – the necessity of relocation due to the war and the opportunity to invest in housing in resort towns for subsequent rental.
Experts predict that demand from Ukrainian and Israeli buyers will continue to grow. There is also an expectation of increased interest from citizens of EU countries, where property prices significantly exceed those in Bulgaria.
As a result of the heightened demand for real estate in Bulgaria, there is also an increase in prices: in 2024-2025, the average cost per square meter in Bulgaria’s seaside resorts has risen by 8-10%, while in the capital Sofia, it has increased by 6-7%.
According to open data from real estate sales portals, in Sofia, the price per square meter for new builds starts at 1,400 euros, while in Varna, the starting price on the primary market is 1,100 euros per square meter.