Ukrainian businesses, despite challenging circumstances, maintain ambitious plans for workforce development and capital attraction. According to a survey conducted among 92 top managers, the main challenges for companies remain geopolitical instability, the active phase of war, and a significant shortage of qualified personnel. Nevertheless, 20% of the surveyed leaders plan to increase their workforce by 11–25% in the near future.
This is reported by Finway
Expectations for Economic Growth and Innovation
Only 34% of business leaders predict growth in the national economy, while 49% expect improvements specifically within their own companies. The implementation of technologies is primarily pragmatic: 52% of enterprises use artificial intelligence to automate routine tasks. At the same time, only 3% of leaders consider AI a source of competitive advantage or additional profit.
Investment Priorities and Conditions
Despite significant risks remaining, nearly half of top managers plan to develop innovative products and services aimed at the country’s recovery. About the same number of leaders emphasize the need to attract foreign investments. For 82% of respondents, key conditions for investment remain the transparency of the legal system, guarantees for capital preservation, and effective insurance against war risks.
Overall, the research demonstrates that Ukrainian businesses are adapting to prolonged uncertainty: strategic decisions are formed under the pressure of risks, technologies are used cautiously, and the pace of scaling remains restrained.
Thus, even in conditions of uncertainty, domestic businesses show a readiness for gradual development, focusing on innovation and international cooperation.