On May 28, 2025, the American company GameStop, specializing in video game sales, announced its first purchase of bitcoins, acquiring 4710 BTC. This marked a significant event for the company, as investments in cryptocurrency had been discussed in the media since February of this year.
This is reported by Finway
GameStop’s Strategy in the Cryptocurrency World
The CEO of Strive, Matt Cole, urged GameStop to invest in the first cryptocurrency, believing that this strategy could elevate the company to a new level in the competitive landscape. In March 2025, the GameStop team announced the creation of a bitcoin reserve, considering that such investments could positively impact financial results.
“Historically, bitcoin has shown high price volatility, had limited liquidity and trading volumes, was characterized by relative anonymity, and was vulnerable to market manipulation and abuse. Additionally, there were issues with regulatory compliance and internal controls on exchanges,” the company’s statement noted.
Funding and the Cryptocurrency Market
Discussions about GameStop’s bitcoin purchase emerged in the media in February 2025, but the actual funds for the first transaction were secured after issuing bonds worth $1.5 billion in early April. Thus, GameStop joined other corporations intending to create a bitcoin-based reserve. For example, Trump Media also announced plans to invest $2.5 billion in this cryptocurrency.
At the time of preparing this material, the price of bitcoin was around $108,930, according to TradingView data. It is also known that Strategy (formerly MicroStrategy) remains the largest public holder of bitcoins with a portfolio of 580,250 BTC.