Strategy, formerly known as MicroStrategy, made another large-scale purchase of Bitcoin, adding 17,994 BTC to its portfolio for a total of approximately $1.28 billion. The average price of one Bitcoin in this transaction was about $70,946.
This is reported by Finway
Record Reserves and Investment Dynamics
After this purchase, Strategy’s total Bitcoin reserves reached 738,731 BTC. According to the company itself, these assets were acquired for a total of $56.04 billion at an average price of about $75,862 per coin. Since the beginning of 2026, the company has already purchased 66,231 BTC, indicating a consistent strategy of increasing cryptocurrency assets.
“Strategy bought as many Bitcoins this week as miner Riot holds on its balance sheet. In fact, the company acquired the entire treasury of the firm that ranks seventh in Bitcoin reserves in just a few days,” said crypto analyst Tyler Rowe.
Comparison with Other Market Participants and Stock Dynamics
Analysts note that in just one week, Strategy purchased as many Bitcoins as one of the largest mining companies, Riot Platforms, currently holds on its balance sheet. This indicates unprecedented activity by Strategy in the digital asset market.
The company’s shares (MSTR) on the Nasdaq exchange are valued at approximately $136, which is nearly 19% higher than a month ago. This increase coincides with the company’s active investment policy in Bitcoin.
MSTR stock price on the Nasdaq exchange. Source: TradingView.
As of early March 2026, Bitcoin continues to trade near the $69,000 mark.
BTC/USDT chart on Binance. Data: TradingView.