Gray remains the leading color among Ukrainian buyers of new cars in 2025. According to statistics, gray cars are the most frequently chosen: this color accounted for 34% of all sales in the first nine months of the current year. The most sought-after model in this segment is the BYD Song Plus.
This is reported by Finway
Popularity of White and Black Cars
White ranks second in the preference ranking — 30% of new cars were purchased in this shade. Meanwhile, among white cars, Ukrainians most often chose the Renault Duster. The classic black takes the third spot: 17% of buyers preferred this color, with the Toyota Land Cruiser Prado dominating the models.
Other Popular Colors Among Buyers
About 6% of new cars sold in 2025 were blue. The leader in this category was the Audi Q4. Closing the top five most sought-after colors is green, with a share of just under 6%. Among green cars, the Renault Duster again stands out.
Gray cars remain the most popular among buyers of new vehicles in Ukraine in 2025.