Eric Trump, co-founder of World Liberty Financial and son of U.S. President Donald Trump, has confirmed plans for the tokenization of a new real estate property using the company’s technologies and the USD1 stablecoin.
This is reported by Finway
Real Estate Tokenization: A New Approach to Investment
In his interview, Eric Trump discussed the intention to introduce an innovative investment model in real estate that will allow individuals to directly purchase shares in buildings without the involvement of banking institutions. The project pertains to a building under construction, and the tokenization will occur through World Liberty Financial’s platforms using the USD1 stablecoin.
Trump emphasized that this model opens up new opportunities for micro-investments, allowing private investors to gain not only financial benefits but also additional privileges—such as special conditions in hotels or access to exclusive services.
Integration of Cryptocurrency Infrastructure in Real Estate
The tokenization project is part of a broader strategy by World Liberty Financial, which aims to combine traditional finance with modern crypto technologies. According to Eric Trump, this approach could be a significant step towards democratizing investments, granting retail investors access to assets that were previously available only to large companies and funds.
“If I want to build a hotel in New York or Dubai, why do I need to go to Deutsche Bank? Why can’t I go directly to the people?” he stated, describing the idea of selling micro-shares priced from $1000.
Shortly before this, Eric Trump’s project partner, Zach Witkoff, announced at the Token2049 conference in Singapore the company’s plans to transfer part of the Trump family’s real estate onto the blockchain.
Founded in 2024, World Liberty Financial is actively developing its own payment infrastructure. The company is preparing to launch a debit card and mobile app that will allow users to utilize the USD1 stablecoin for daily transactions.
It is worth noting that World Liberty Financial previously announced the launch of the WLFI token on the Ethereum mainnet. Starting September 1, 2025, investors will gain access to 20% of their allocations, while the remaining 80% will be unlocked later—decisions on this will be made by the community through voting.
Additionally, the company recently proposed a mechanism for the buyback and burning of WLFI tokens to enhance the efficiency of the asset’s circulation.