Joseph Lubin, the CEO of Consensys and co-founder of Ethereum, shared plans for the launch of a new token for the company’s products, including the cryptocurrency wallet MetaMask. In response to a question about a potential MetaMask airdrop, he emphasized that the company is preparing a series of strategic steps aimed at integrating tokens into its products.
This is reported by Finway
Development Strategy and Tokenization of Consensys Products
According to Lubin, Consensys is implementing a short- and medium-term strategy that involves the protocolization of existing products and the expansion of initiatives in the Web3 space. The main idea is to create new protocols that require their own tokens for effective functioning and interaction within the ecosystem.
“We have a short- and medium-term strategy. It involves the protocolization of our current products and other initiatives. And Web3 protocols need tokens. The first will be Linea. Coming soon. More will follow,” said Joseph Lubin.
Launch of Linea and Future Plans
The first platform to receive its own token will be Linea — an Ethereum-based solution that will be presented soon. The company emphasizes that all new tokens, including those for MetaMask, will interact with each other and create a unified synergistic ecosystem. Joseph Lubin stressed that this is just the beginning, and there are plans to release new tokens for other company products in the future.
It is worth noting that in May 2025, MetaMask co-founder Dan Finley also mentioned the likelihood of releasing a project-specific token amid changes in cryptocurrency regulation in the U.S. This indicates the company’s gradual preparation for expanding the functionality of its platforms and attracting new opportunities for users through the launch of tokens.