Coinbase considered implementing a Bitcoin strategy inspired by the firm Strategy, which aimed to invest a significant portion of its assets in Bitcoin. However, ultimately, the company’s management decided to abandon this idea. Coinbase CEO Brian Armstrong mentioned in an interview with Bloomberg that executing this strategy could threaten the company’s financial stability.
This is reported by Finway
“Over the last 12 years, there have certainly been moments when we thought, ‘God, should we invest 80% of our balance in Bitcoin?’” said the head of Coinbase.
Armstrong emphasized that the company consciously chose risk management, maintaining a diversified balance sheet structure. Coinbase’s CFO Alesia Haas added that the company does not intend to compete with clients for alpha returns in the crypto asset market. Instead, the platform will continue to invest in a variety of digital assets, not limited to Bitcoin.
As of today, Coinbase holds 9,480 BTC, valued at approximately $982.5 million, which constitutes the majority of its digital assets totaling $1.3 billion. This makes the company the ninth largest corporate holder of Bitcoin in the world. At the same time, Coinbase is actively working to expand its influence in the derivatives market. On May 8, 2025, the company announced the acquisition of Deribit for $2.9 billion, marking one of the largest deals in the industry.
According to available data, Deribit’s trading volume in 2024 exceeded $1 trillion. Following the deal, the company declared itself a “global leader” in the crypto derivatives segment.
On May 9, 2025, Coinbase also released its financial results for the first quarter of 2025. The company’s total revenue amounted to $2.03 billion, with a net profit of $66 million, significantly lower compared to $1.18 billion for the same period last year. Company representatives noted several key factors contributing to the growth, including a steady increase in the market capitalization of USDC, which reached a historic high of over $60 billion, as well as an increase in the average volume of USDC in Coinbase products to $12.3 billion.
It is worth noting that it was recently revealed that the startup CEO of Coinbase raised $130 million for the development of aging-fighting technologies using artificial intelligence.