Walmart, Amazon, and Expedia Group are exploring the possibility of creating their own stablecoins in the United States. The final decision will depend on the passage of the Genius Act, which aims to establish regulatory guidelines for the stablecoin market in the country.
This is reported by Finway
Stablecoins as an Alternative to Traditional Payment Networks
It is known that Walmart and Amazon are actively discussing the launch of digital assets that would allow them to optimize payment processing costs. The main goal is to minimize the fees incurred during card transactions and bypass traditional payment networks. Preliminary estimates suggest this could help companies save billions of dollars.
Expedia Group and other companies, including representatives from the aviation sector, have also joined the exploration of implementing stablecoins.
The Impact of Legislation on the Launch of Stablecoins
A key factor for launching their own tokens is the passage of the Genius Act, which is expected to provide transparent conditions and regulatory support for the issuance of such digital assets. It is known that on June 11, 2025, the U.S. Senate voted to advance the GENIUS Act stablecoin bill.
“If implemented, retailers will be able to bypass traditional payment networks, saving billions of dollars in fees. Specifically, this refers to the payments companies make for processing card transactions.”
Amazon is considering launching its own token for use during online purchases. Walmart, for its part, is lobbying for amendments to the Genius Act that encourage greater competition in the credit card market. At the same time, the companies do not rule out the use of existing stablecoins.
It is worth noting that recently, Alibaba Group’s subsidiary — Ant Group — announced its intention to obtain licenses for issuing stablecoins in Hong Kong and Singapore.