In July 2025, the total sales volume in the NFT sector reached $574 million, making it the second-largest monthly figure of the year. Compared to June, the result increased by nearly 48%, although the total number of transactions decreased by 9%, amounting to around 5 million operations.
This is reported by Finway
Increase in Average Price and NFT Market Trends
Despite the decrease in the number of deals, the average price of an NFT rose to $113.08, the highest level in the past six months. Analysts note that this increase in value is attributed to market consolidation: fewer buyers are making more expensive deals. The number of unique buyers for the month dropped by 17% to 713,000, while the number of sellers, on the contrary, increased by 9% to over 405,000 participants.
“NFT sales in July 2025 reached $574 million, according to data from the CryptoSlam portal. This was the second-best result of the year after $678.9 million in January. The figure exceeded the June report by 47.6%, however, the number of transactions decreased by 9% to 5 million.”
The total market capitalization of NFTs exceeded $8 billion, corresponding to a weekly increase of 21%. The main drivers of this dynamic were Ethereum-based collections, whose value increased along with the rise in the price of this asset to over $3900.
Market Leaders and Blockchain Dynamics
Among the leaders in trading volume over the past 30 days were collections such as CryptoPunks ($69.2 million), Pudgy Penguins ($55.5 million), and Courtyard on the Polygon blockchain ($23.8 million). The Pudgy Penguins collection particularly stood out, showing a 65% increase in minimum price, even outpacing Bored Ape Yacht Club and Mutant Ape Yacht Club in growth rates.
Ethereum maintains its position as the dominant blockchain for NFTs, generating sales of $275.6 million in July, which is 56% more than in June. Bitcoin ranked second with $74.3 million, followed by Polygon with $71.6 million. Among blockchains, Cardano showed the best dynamics, increasing sales by 102% over the month, while Solana limited its growth to 8%.
At the same time, some networks experienced a decline: sales on Polygon decreased by 51%, and on BNB Chain by 54%. Experts believe this indicates a redistribution of investor interest towards Ethereum and several dynamic collections.