Search queries for the term “bitcoin” on Google have reached an annual peak, coinciding with a significant drop in the value of the leading cryptocurrency.
This is reported by Finway
Rising Interest Amid Market Volatility
Recently, the cryptocurrency market has shown increased volatility, leading to a sharp rise in user interest in bitcoin. According to Google Trends data, during the week starting February 1, 2026, the popularity index for the query “bitcoin” reached 100 points — the highest level in the past year.
The increase in interest occurred immediately after the price of bitcoin fell to $60,000, which is a low for several months. It is worth noting that the previous peak in search activity was recorded in November when the cryptocurrency’s price fell below the psychological threshold of $100,000 for the first time in a long period.
Throughout February, the price of bitcoin sharply decreased from $81,500 to $60,000, after which it partially recovered. As of now, the asset is trading around $68,000.
Reactions from Investors and Analysts
Analysts traditionally use search engine data as an indicator of retail investor activity. Spikes in search queries often accompany significant price changes in the market — both during periods of growth and during large sell-offs.
“The dynamics of search queries may indicate a return of retail participants. The current price fluctuations have attracted the attention of a wider audience, which has begun to monitor the market again,” emphasized Andre Dragosh, head of Bitwise’s European division.
The head of the research department at CryptoQuant, Julio Moreno, also noted an increase in activity among American investors, who began actively buying bitcoin after the price fell to $60,000.
At the same time, analysts point out the continued caution among investors. In particular, the fear and greed index has once again fallen into the “extreme fear” zone, approaching the lowest values in recent years. Some experts believe this may indicate a potential entry point for long-term investors, but it also reflects high uncertainty in the market.
Previously, a JPMorgan analyst assessed the long-term potential of bitcoin as higher than that of gold.