The price of the cryptocurrency BNB has reached a new all-time high, surpassing the $900 mark. The increase in value occurred following the announcement of a strategic partnership between the cryptocurrency exchange Binance and the international investment firm Franklin Templeton.
This is reported by Finway
New Phase in the Development of Digital Assets
On September 10, 2025, Binance officially announced its collaboration with Franklin Templeton. Both companies plan to develop innovative products that will combine the traditional financial sector with blockchain technologies. The goal of the partnership is to enhance the efficiency, transparency, and accessibility of capital markets, as well as to accelerate settlements and improve profitability for market participants.
Binance emphasized that the collaboration will create new opportunities for investors and allow for a broader audience to engage with digital assets. At the same time, the company noted that not all products would be available in all jurisdictions, and details regarding new solutions are promised to be disclosed by the end of the year.
Investor Interest and Market Prospects
Roger Bayston, Executive Vice President of Franklin Templeton, highlighted the growing interest among investors in digital instruments. According to him, investors are eager to stay ahead of the market, but it is crucial for digital assets to remain accessible and reliable.
“By collaborating with Binance, we can create groundbreaking products that meet the demands of global capital markets. […] Our goal is to move tokenization from the conceptual level to practical application, enabling clients to achieve efficiency in settlements, collateral management, and portfolio construction at scale,” he added.
The dynamics of the market are also supported by analysts’ findings. Earlier, CryptoQuant recorded an increase in the activity of so-called “whales” on Binance, which may indicate further market growth by the end of the year.
BNB/USDT Chart on Binance. Data: TradingView.